Not wanting to disrespect an already sensitive situation, I decided not to write anything immediately. But the more I thought about the way in which Plitt died, the more I realized parallels related to this new style of marketing- a style of "I can top this", "I have to lift more weight than her" and "I have to show I can maintain 3% body fat all year round". I see more and more Facebook, Twitter, Instagram and YouTube post in which athletes, bodybuilders and trainers are advertising products in which they portray themselves in sometimes dangerous situations. The question has to be asked, to what extent is a person willing to go to help market a product? I've heard answers like, "at least their getting paid." Well I can tell you from years of experience representing these athletes, bodybuilders and celebrity trainers that most of the time they are not getting paid- most sponsorships are for product only. A few get to the point of monetary sponsorship, but most never see it. So these marketing post, (and I'm strictly referring to the dangerous ones), in essence are of no cost to the companies, the cost seems to be in your own physical well being. I believe Plitt's death, while tragic, needs to be examined as a microcosm of an evolving trend in social media marketing- a trend that seems to be getting more dangerous by the post.
Written by Elliot Rivera for healtHaven.com