A:Born in Bridgeport, Alabama and raised in Kansas City, Missouri.
Q:What is fitness management and consulting?
A:We are a business consulting firm serving the fitness industry. We help current and future gym owners shorten the learning curve and bottom-line profitability. We specialize in gym turnarounds, sales training and new gym start up. In addition, we have an on demand division, broker division and a job site for the entire fitness industry,
Q:How did you get into this industry?
A:I was a member at a gym in Kansas City...a gym rat really. I walked in one day and they convinced me I should drop what I was doing and start selling gym memberships,. It took about 30 days, but I finally became good at it, in about 6 months I was manager, then doing troubleshooting and then was offered a partnership if I would move to Dallas and build clubs.
Q:Let's say I had plans to open up a crossfit facility. What strategies and insight could you give me?
A:First, we would want prepare a business plan and operating budget. For most fitness businesses, they offer a good product, the potential struggles are typically in sales and marketing, so we would train on the proper sales process and how to take an appropriate amount of action to attract attention to the business and get people to walk through the front door or call.
Q:In your opinion, what's the future of the fitness industry?
A:The future of the fitness industry is bright. There is a lot of money coming into the industry from private equity groups and high levels of interest from independent operators as well. People are interested in their health and well-being.
Q:Who has been your greatest inspiration so far?
A:My greatest inspiration is helping gyms out of trouble and into profitable and training people who go on to be successful in the business.
Q:Can you give us all of your social media handles?
facebook.com/gymconsultant. facebook.com/gymsforsale, facebook.com/myfitnesscareer, twitter.com/gymconsultant, twitter.com/gymbroker, twitter.com/jtfit, linkedin.com/in/jimthomasconsulting, instagran.com/fitmanagement, pinterest.com/fitmanagement
Interview done by Elliot Rivera for healtHaven.com