The Founder of healtHaven , Mr. Elliot Rivera has been in the fitness industry for over 15 years. He has a B.A. from the University at Albany, and has worked at NBC (digital and t.v. advertising) and Tribune Company (advertising). He's a personal trainer, nutritional adviser, NPC athlete and entrepreneur who acts as a consultant to dozens of health and fitness startups. He is one of the highest ranking health and fitness influencer accounts in NYC.